Four Ways to Maximize Fundraising Efforts Via the Telephone

* The phone also can be used as a way for the organization to generate net income. For this purpose, the targeted audience should be 0- to 12-month donors who have given no less than $15, and multi-donors. These appeals, which should be carried out three times a year, include year-end appeals, matching-gift appeals and emergency appeals. These phone appeals net better response rates, typically in the 20 percent to 30 percent range on the front end and 75 percent to 85 percent on the back end.