Four Ways to Maximize Fundraising Efforts Via the Telephone

2. Lapsed Donor Reactivation. Rather than pouring money into donor acquisition, Drushell urged, organizations should focus their efforts on reactivating lapsed donors with the key objective being to build the house file. Organizations should target donors that are lapsed 13-plus months, phoning them two times a year to quarterly with matching-gift and year-end appeals, as well as a renewal ask. In this case the response organizations get might not result in generated income but, Drushell said, the main goal is to get individuals back involved with the organization.