Four Ways to Maximize Fundraising Efforts Via the Telephone

4. Family and Friends/Neighborhood Recruitment. For this type of program an organization recruits volunteers and donors to call people in their neighborhood and ask for their support. The objective is net-income generation, new-name generation and educational outreach. Drushell recommended calling existing donors one to two times a year with a grassroots appeal. Results will vary and can range from just better than break even to a 5-to-1 return on investment.