Franklin Forum: Nonprofit Professionals Stress Face-to-Face Contact is Key to Major Giving

Austin said going back to basics means a renewed focus on mission in solicitations. He also has encouraged his staff to pick up the phone and talk to prospects.

Betsy Deisroth, director of development at American Friends Service Committee, said major giving is all about partnerships with people. AFSC considers anyone who gives $1,000 or more a major donor.