Franklin Forum: Nonprofit Professionals Stress Face-to-Face Contact is Key to Major Giving

Cultivation to get a gift is important, but after you get a gift stewardship is crucial, as you don't want the donor to feel like he was getting tons of attention from you leading up to the gift and then none after he gave.

Frank Guthridge, vice president for development and communications at Elwyn, an organization that provides a range of services to people with special needs, advised attendees to follow their hearts and instincts, and do what they think is right when fundraising.