Franklin Forum: Nonprofit Pros Share Advice on Weathering the Economic Downturn

Plenary speaker Kenneth Kirby, senior vice president of development at Main Line Health System, said organizations need to let donors know how they’re doing in light of the economy, and ask them how they're doing, too. The economy provides a unique opportunity for engagement with donors, he said, adding that organizations should gather major donors and have face-to-face conversations with them to ask for advice on strategies to net more major gifts.