Franklin Forum: Nonprofit Pros Share Advice on Weathering the Economic Downturn

Kirby said the economic downturn has led to a reluctance to ask for gifts by staff, board members and volunteers. It's what he called the "psychology of reluctance," which has created a fair amount of paralysis when it comes to fundraising lately. What's more, many in leadership have been less available, as most leaders are so busy trying to figure out how to get through these tough times.