Franklin Forum Roundup: 14 Print Material Prep Tips

Recipients "triage" their mail, setting aside certain pieces to open before others. So the goal, according to Tempa Berish, owner of Philadelphia-based printing, direct-mail and fulfillment company Chelsea Partners, is to make sure your mailpieces stand out.

"If you're going to take the time and money to send a piece, make sure that the messaging is something that that person can relate to and is interested in," she advised in a session at the Franklin Forum, sponsored by the Association of Fundraising Professionals Greater Philadelphia Chapter, in Philadelphia in late April.