Franklin Forum Roundup: Obama Campaign Insider Shares Tips

Those strategies were unique in that they focused on small donors, grassroots volunteer efforts, cutting-edge technology and constant communication. In his 21-month campaign for the White House, Obama raised half a billion dollars online. According to The Washington Post, three million donors made a total of 6.5 million donations online, adding up to more than $500 million, with the average online donation coming in at around $80 and most donors giving more than once.