Franklin Forum Roundup: Obama Campaign Insider Shares Tips

Ehrenwerth said for many of the campaign's advocacy-building events, raising money was secondary to getting individuals to come to the event and buy into the campaign. He described an event he helped organize early on in the campaign at a local Philadelphia music venue where Obama spoke. The venue holds 2,500, and tickets cost $25 each. To encourage ticket sales, the campaign challenged volunteers that if they sold 100 tickets they would get a VIP pass to meet Obama after the event. The event raised $60,000, but Ehrenwerth said it was part of a greater strategy of increasing the breadth and depth of the supporter base.