Measures of (Social-Media) Success
Free online tools can help you determine strengths and weaknesses.
Congratulations, you've jumped into the social-media waters, and it feels pretty nice. Now what?
Your social-media plan — if you have one — should consist of goal-setting, implementation and measuring, among other things. That last part, metrics, frequently is overlooked, partly because the tools for measuring are still maturing and partly because there's no clear agreement over what to measure.
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