Measures of (Social-Media) Success

Google Analytics

Powerful and easy to use

Google Analytics has become such an indispensable part of the analytics landscape that it's not surprising we get a little blasé about it. But let's not forget the genius of this tool: You get super-rich insights into your website traffic and marketing effectiveness — for free. Create better-targeted ads, track sales and conversions, measure your site-engagement goals, track Web-enabled phones and mobile apps, integrate business info, and develop applications that access Google Analytics data. By the way, you can also add Google Analytics to your Facebook Page.