Measures of (Social-Media) Success

Alexa, Compete, etc.

How do you stack up?

When was the last time you looked to see how your site or blog was doing over time? Google Analytics will provide traffic data more accurately than analytics services like Compete, Quantcast and Alexa, but these sites also show trends, a different set of demographics guesswork and, most pointedly, how your site measures up against your competitors'. Alexa offers search analytics showing the top queries driving traffic to your site from search engines. I actually use all three of these services — see which works best for your needs.