Measures of (Social-Media) Success
Free online tools can help you determine strengths and weaknesses.
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Jd Lasica
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Are your feeds radiating out?
Now owned by Google, FeedBurner is the easiest way to roll your own feed — and then sit back and watch the stats roll it. It'll tell you how many people have subscribed to your blog or site — or even a section of your blog, if you set it up that way. Dig deeper and you'll find your Feed Stats Dashboard, revealing average subscribers, reach, popular feed items (recently and all time) and other interesting factoids. For instance, we didn't know Cambridge (Mass.) Community Television was aggregating Socialbrite's open content via our feeds until we spotted it in FeedBurner. Nice!
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