Measures of (Social-Media) Success
Free online tools can help you determine strengths and weaknesses.
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Jd Lasica
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Soovox is more geared to individuals who like to share their opinions about brands and products they love, but it's worth a look.
Other tools worth a look
Here are some other metrics tools we like. Not all of them are free:
- SeoQuake is a powerful tool for Mozilla Firefox, aimed at helping Web publishers who deal with search engine optimization and Internet promotion of websites. SeoQuake allows users to assess important SEO parameters of an Internet project on the fly.
- Social Report offers a social- network performance tracking, monitoring and reporting tool. It comes with a 30-day trial and prices starting at just $9 a month.
- Foursquare and Yelp provide business dashboards that have the ability to review check-in data and other metrics.
- Technorati and BlogPulse are blog search engines. Look for metrics around bloggers' influence and authority.
- Google Trends provides information on Web search trends around key terms and topics. It shows how often your topics have appeared in Google News stories and in which geographic region people have searched for them the most.
- Xinureturns provides a dashboard overview of your site's standing in social media. Run a report and you'll receive information on Technorati, Google PageRank, Diggs and even backlinks to your website.
- Tribe Monitor is a social statistics aggregator that helps you keep track of your fan base on Twitter, Facebook, YouTube and more.
This article was provided by Socialbrite.org. For more information on metrics and social media, go to socialbrite.org. FS
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