Measures of (Social-Media) Success
How are visitors behaving?
We like what we've seen of Woopra, a Web analytics tool that provides real-time data about how users are interacting with your site. While the visitor moves through your site, you can see where she came from, her approximate location, the actions she performs and where she goes off to next. Woopra has a freemium model: While the free version of Woopra is severely limited, you may soon want to move up to the Bronze ($4.95 per month) or Silver editions ($14.95 per month), which let you segment your visitors (say, referrals from Facebook, Twitter or StumbleUpon), print out customized reports and track trends over time. Like SEMRush, Woopra helps you get your own house in order before moving on to your outposts on the social Web.
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