Measures of (Social-Media) Success

Facebook Insights

Stats you can use

Facebook beefed up its Insights service this year, to good effect. Now Facebook Insights resembles Google Analytics in many ways. As a page admin, your dashboard gives you access to a trove of data: daily active users, monthly active users, daily new likes, daily interactions such as comments, geographic location of your visitors (broken down by country, city and language), external referrals, internal link traffic and more. When you have spikes of user engagement, Insights will show you what caused them. It'll show you what content most interests your readers, and it'll let you and your team understand and analyze growth trends. One big limitation is that you can't access a lot of the data older than a week.