Measures of (Social-Media) Success
Free online tools can help you determine strengths and weaknesses.
Are promotions working?
Our favorite URL shortener, bit.ly, provides double duty by offering analytics and click data for every link shortened. Click data lets you see how effective your social-media promotions are. Just log in to your account to see clickthrough numbers. A new feature, bundles, lets you group similar links together. Both the free version of bit.ly and bit.ly Pro handle our metrics needs without the need to upgrade to Enterprise ($995 per month).
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