From the NTEN Conference: Whoa, Nelly! Web 2.0 is Cool, But …

Change.org founder Ben Rattray made a similar point during his session titled “Group Fundraising: How Does It Work and What’s Out There?” After summarizing the pros and cons of wired fundraising, Rattray shared a diagram that places a nonprofit in the center of a networked group of supporters. This diagram illustrates how a nonprofit can both empower constituents and remain central to the messaging, orientation and direction of the human community that forms around it.