From the NTEN Conference: Whoa, Nelly! Web 2.0 is Cool, But …

Reich reduced his advice to five simple points:

1. Become a member of social networks where the people you want to reach already are.

2. Lurking on social networks is OK, but if you want to build a community, people have to know you are there.

3. Experiment with different communications styles. You can always recover from initial missteps.