From the NTEN Conference: Whoa, Nelly! Web 2.0 is Cool, But …

4. Support what others are doing.

5. Succeeding on social networks requires that your nonprofit go outside its comfort zone.

“If you leave this session thinking, ‘My nonprofit needs a Facebook strategy,’ then I have failed miserably,” Reich said toward the end of his session.

Conclusion

Other sessions that dealt with Web 2.0 fundraising included consultant and blogger Beth Kanter’s session, “The Web 2.0 ROI: Are All These New Tools Really Delivering Value to the Sector?” and M+R Strategic Services’ Hilary Zwerdling’s session, “Fundraising in Social Networks: Are You Ready?”