From the NTEN Conference: Whoa, Nelly! Web 2.0 is Cool, But …

(For more information on the Web 2.0 sessions, have a look at a See3 Communications blog entry called NTEN Does Web 2.0.)

In light of the mood at this year’s Nonprofit Technology Conference, the foreseeable future of online fundraising will remain a balancing act between top-down and bottom-up processes for articulating and funding an organization’s mission. The challenge for nonprofits is to avoid over-hyped expectations of Web 2.0 fundraising while not shunning social networks and social media altogether.