From the NTEN Conference: Whoa, Nelly! Web 2.0 is Cool, But …

Nine months since the high-profile launch of Facebook Causes and well over a year since the first articles on Web 2.0 fundraising started to appear, members of the nonprofit tech community seemed to be turning against the new-fangled tools for online fundraising. The traditional staples of online fundraising — a well-cultivated e-mail list, the ubiquitous “donate now” button and a coherent well-designed Web site — appeared to be making a full-fledged comeback.