From the NTEN Conference: Whoa, Nelly! Web 2.0 is Cool, But …

The collective reality check succeeded in undoing the media hype that has surrounded initiatives like Facebook Causes, whose founders incidentally chose not to attend the conference. Nonprofits are now better equipped to find the right balance between traditional online fundraising and innovative approaches to community building. Sooner or later, the hard-won online community that forms around a nonprofit’s work may respond overwhelmingly to a fundraising appeal. But, with a few exceptions, it hasn’t yet.