From the NTEN Conference: Whoa, Nelly! Web 2.0 is Cool, But …

In a session called “The Seven Things Everyone Wants: What Freud and Buddha Understood (and We’re Forgetting) About Online Outreach,” Katya Andresen, vice president of marketing for Network for Good, and Mark Rovner, president/CEO of Sea Change Strategies, put social-media tools in their proper place — the toolbox.