From the NTEN Conference: Whoa, Nelly! Web 2.0 is Cool, But …

Rather than embracing new fundraising tools because they’re new and glittery, Andresen and Rovner encouraged nonprofits to remember seven key desires of potential donors: to be seen and heard; to be connected; to be part of something greater than themselves; to have hope for the future; to trust others; to be of service; and to want happiness for themselves and others.