From the NTEN Conference: Whoa, Nelly! Web 2.0 is Cool, But …

A Web 1.0 Web site would have a hard time meeting any of the seven needs listed above. A well-managed and well-conceived social network, on the other hand, could do the trick. Nonprofits must consider how potential donors interact with the profiles they create on various social networks and then find ways to make the experiences resonate.