From the NTEN Conference: Whoa, Nelly! Web 2.0 is Cool, But …

2. Be Prepared for Katrina-like Moments.

In “Turning Your Social Networks Into Donations,” Care2’s Justin Perkins and Heather Holdridge featured the question, “Are you ready to reach several hundred thousand people who trust your organization?”

The presenters then shared an example of how in the week following hurricane Katrina, Care2 helped the American Humane Society raise $205,000 from 5,000 new donors to support animal rescue efforts in New Orleans. Without an online community of engaged supporters, Care2 would not have been able to assist in this way.