From the NTEN Conference: Whoa, Nelly! Web 2.0 is Cool, But …

Social networks provide nonprofits with an affordable toolkit with which to build online communities. Maintaining these communities is hard work and might not appear to be in an organization’s short-term interest. And yet, as newsworthy moments arise, nonprofits quickly can turn a semi-dormant community of supporters into an active hub of fundraising and advocacy.