Talking Back

— Scott M. Brooks,
development coordinator,
Newspaper in Education
Knoxville, Tenn.

What’s the most useful piece of information you took away from [the] DMA Nonprofit Federation 2006 Annual Conference
in Washington, D.C.?
— FS Advisor, Feb. 21

The keynote speech by J. Walker Smith from Yankelovich was high energy, interesting and contained a wealth of great examples of demographic and lifestyle trends. His suggestion to focus on “quality, intangibles, time and not on stuff” should make us consider our offerings and copy to ensure its relevance to this newly emerging consumer (and donor) market.