Donor Focus

“International relief organizations are, for the most part, mainstream charities. They appeal to everyone,” Cassano says. “But typically it can be a progressive umbrella of individuals.”

As with most nonprofits, donors to international relief causes tend to be older, highly educated and well-read. They are concerned about peace, justice and sovereignty in the world, so many read news/political magazines and newspapers on a daily basis. The New York Times, The Economist and Mother Jones subscriber files are popular choices when prospecting to secondary markets.