Donor Focus

According to Target Analysis Group’s donorCentrics Index of National Fundraising Performance for the first quarter of 2003, the international-relief sector experienced a donor-retention rate gain of 14 percent from Q1 2002.

The National Index median showed a 5.1 percent increase in reactivated donors from 2002 to 2003, with international relief boasting a sector-leading 20.2 percent jump.