Bring the Brand

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Durham: A great exercise to get leadership on board: Try looking at your peers' websites together, then yours, and see how you compare.

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Durham: Any organization (small/big) can rebrand — it’s a question of how robust the help you’ll get will be.

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Durham: Hiring an experienced pro to facilitate the process may be smoother than doing it in-house with limited resources/experience, but both can work.