Fund for Animals Plans for Risk and Wins

In addition, at the onset of building the planned giving program, FFA did not have the full infrastructure needed to support the program, (e.g., staff to follow up on leads), including back-end fulfillment of information requests and/or follow-up calls and in-person solicitations.

Until recently, FFA Chair Marian Probst handled the majority of contacts. In 2004, FFA hired a major-gifts officer to support the planned giving program.