Fundamentals of Donor Retention

The key copy, Jones said, is the paragraph that states, “As someone who’s so recently been generous and given, you understand why we have a need.”

CARE follows that up with a monthly-giving invitation mailing, asking new donors to become monthly donors. The focus is on getting donors to join the Partners for Change monthly-giving program. It does have a one-time gift ask, but it’s something recipients have to hunt for, Jones said.