Fundamentals of Donor Retention

The monthly giving invite is a higher-end brochure. The same time it hits, CARE calls those donors it has phone numbers for, and it’s also sent to e-mail donors in an e-mail appeal.

“We have a planned-out series,” Jones said. “Donors get thanked two times, asking them throughout for that next gift, sending appeals with the same message that brought them to CARE, and asking them to become monthly donors.”