Fundamentals of Donor Retention

President’s Circle
CARE was starting to see its high-value donor file shrink in 2009. From 2008 to 2009, the $500-plus donor file decreased by 17 percent and $500-plus donor revenue decreased by 20 percent. And it continued to decline in 2010.

“That [set off] a few alarm bells,” Jones said. “How do we keep them engaged?”