Fundamentals of Donor Retention

The launch package was versioned for each audience. One was a welcome theme, the other an invitation theme. In both instances, it was an oversized 9-inch-by-12-inch, high-end, personalized appeal that included: a letter from the president of CARE, a certificate of appreciation — which donors love, Jones said — the CARE logo and the President’s Circle logo. A follow-up was sent later, another high-end, cost-effective, automated direct mailer.