Fundamentals of Donor Retention

In the session “Fundamentals of Retention — The Types of Programs & Associated Creative Offerings to Effectively Retain Donors” at the DMA Nonprofit Federation’s 2011 Washington Nonprofit Conference last month, three fundraising professionals tackled donor retention. Amanda Clayton, integrated marketing manager at Doctors Without Borders; Jennifer Jones, director of direct-response marketing at CARE; and Jim Emlet, co-founder and principal at Integral, discussed basics of donor retention and shared donor-retention case studies.