Fundamentals of Donor Retention

The language highlighted the benefits:

• Access to Dr. Helene Gayle, CARE’s president and CEO, and other key leaders.
• Exclusive “insider”/mission-centered information.
• Convey status as true investors in CARE’s mission.
• Deeper look at different CARE programs.
• Create a closer, more personalized connection with CARE.

“We were going for a more personal feel, not necessarily gifts,” Jones said. “We wanted to make them fee like and let them know they’re making a difference as an important part of CARE.”