Fundamentals of Donor Retention

To date, donors who were welcomed continue to give at their same giving levels, while average gifts for donors who were invited is 7 percent higher than the same period the year before. Also, the number of midlevel donors has increased 15 percent, and revenue has increased 12 percent.

“It’s been tremendously successful,” Jones said. “It’s going back to the basics of retention. Treat them the way that you want them to give, and that’s what they’ll do.”