Fundamentals of Donor Retention

A buckslip appeal is also included that informs recipients about the organization beyond feeding children. CARE created a special version of its World Report newsletter that tells new donors about other projects CARE is involved in and what they do.

CARE then sends a communication preference postcard a week later, allowing donors to inform the organization how they would like to communicate with it. There is a thank-you on the outer envelope of the postcard, a letter from the president about how CARE uses donated money wisely, and the opportunity for donors to say how they want to hear from CARE and how often.