Fundraising From Yourself

Here are some of the destructive effects of fundraising from yourself:

Inappropriate branding

Almost every time I've seen a nonprofit embark on the adventure of "creating a brand," it has made its fundraising demonstrably and measurably weaker. That's because the way nonprofits go about branding is a form of fundraising from yourself: They get all the "stakeholders" involved (and donors are never considered stakeholders) and hash out how everyone would like the organization to express itself.