Fundraising From Yourself
Beware the killer that lurks within.
They work until they can all say, "Yes, this really captures who we are." This makes us feel good.
And guess what? All that stuff that makes the insiders happy — it doesn't mean anything to donors. Why would it? But now, enshrined as the "brand," it becomes the foundation of all the messaging. Fundraising swirls down the drain.
Related Content
Nonprofit Storytelling: Using data and performance metrics to motivate donors
What’s the Shelf Life of a Strong Nonprofit Brand?
Brand Strategy Is Critical to Your Mission
How a Powerful Impact Study Enhances Your Value
Viral Challenges for Nonprofit Marketing Success
Nonprofits Must Innovate Their Marketing Strategy
Comments
