Fundraising From Yourself

Worse yet is what happens with the graphic part of the brand. Created by and for the tastes and needs of hip, young marketing 
professionals, it is nearly always cool, faddish and devilishly hard to read. Exactly the wrong thing for fundraising, which is a form of elder marketing.

Lack of emotion

You had your transforming emotional moment about your cause a long time ago. (Either that or you're a mercenary type who doesn't need an emotional connection.) Since then — well, the honeymoon is over. You've settled in to make the relationship stable and prosperous.