Fundraising From Yourself

There's nothing wrong with that (though if something doesn't rekindle your passion now and then, you're probably in trouble). But fundraising that speaks to the everyday, make-it-work mind-set is too flat, rational and antiseptic to work.

Lack of donor focus

You are properly proud of your work and your organization. In your eyes, the facts about your organization's excellence, your superior methodology and your glorious history are all utterly compelling. It just isn't compelling for donors. Remember, donors don't give because of who you are; they give because of who they are. That's why effective fundraising is all about donors, not us.