Fundraising From Yourself
Beware the killer that lurks within.
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Jeff Brooks
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Professionalism
The working world demands a certain level of dignity and decorum. We comport ourselves as calm, polite, unflappable professionals. Our documents are clean, clear and totally straightforward. We get good at that. We value it.
But fundraising isn't part of the business world. It belongs to a messier, more passionate world that includes love letters, ransom notes, pleas for mercy and outbreaks of religious fervor. The standards of professionalism are just a roadblock in that context.
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Jeff Brooks
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