Fundraising From Yourself

You may think I'm talking about some kind of toxin-
slobbering gorgon, or at least a new postal regulation. Nope. The terrible thing I'm talking about is a common mental error made by people in nonprofits: fundraising from yourself. (Cue scary organ music.)

I hope I can persuade you to react to the idea of fundraising from yourself with the same cold-blooded adrenaline rush you feel when you notice a zombie staring at you through your kitchen window. Because the danger is similar: A zombie might eat your brain, but fundraising from yourself will leave you nearly as brainless.