Fundraising From Yourself
Beware the killer that lurks within.
Correct fundraising starts with facts: solid knowledge about who the donors are, what they respond to, what has failed and what has worked. When you're fundraising from yourself, your assumption is this: If it moves me, it's good fundraising. From there you carefully craft the message you think you'd give to.
Related Content
Nonprofit Storytelling: Using data and performance metrics to motivate donors
What’s the Shelf Life of a Strong Nonprofit Brand?
Brand Strategy Is Critical to Your Mission
How a Powerful Impact Study Enhances Your Value
Viral Challenges for Nonprofit Marketing Success
Nonprofits Must Innovate Their Marketing Strategy
Comments
