Fundraising From Yourself

You can tell fundraising from yourself is happening when you say (or hear) comments like: "I like that." "I hate that." "I don't like the way that feels." "I'd respond to that." "I'd be ashamed to show this to my friends."

Almost any judgment with "I" in it will send you in the wrong direction. Those comments do not throw light onto the most important question: Will donors respond? You, a professional in fundraising, are radically unlike your donors. Let's look at the ways you differ: